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Is marketing no longer relevant without immersive technologies?

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Based on the most recent Accenture report: in the post-pandemic era, immersive technology have evolved from being novel to essential. In actuality, 64% of the most well-known consumer brands have already begun to invest in immersive experiences. These developments are the result of clear causes. Although people appreciate the comfort and safety of their homes and online stores, they still prefer to touch and feel products before making a purchase. Nothing can be known for sure without doing it. While companies have made an effort to close this gap by including product videos and return policies, this is insufficient to give customers confidence. Immersive technologies become crucial in this situation. They have the potential to both enhance in-store experiences for customers and deliver in-store experiences to online shoppers. Better shopping experiences translate into more opportunities for sales growth. What various immersive experience technologies exist? One of the most well-like